Aussie Moving:
One-stop local moving & storage services
INDUSTRY
Moving & Storage
Aussie Moving opened its doors in Santa Barbara to meet the growing residential and commercial moving needs of the growing, local community. Since it was founded, it has served some of the most respected and well-known businesses in the area, from small businesses to trade shows for Fortune 500 companies, becoming a welcome staple in the Santa Barbara moving and storage industry. Aussie Moving prides itself on its integrity, honesty, reliability, and attention to detail.
The Constraints
Prior to meeting Best Option Co, Aussie Moving was seeing its sales decline to moving competitors who were aggressively advertising online. Their staff had no control over the content of their company’s main website, as they could not update it without first reaching out to the freelance developer-in-charge, who withdrew from web development side gigs for a full-time job. Aussie Moving’s website was not showing up on Google’s Search Engine since it was missing valuable keywords that would have landed them many lucrative jobs that they were losing to their competitors, and they were even lacking an ecommerce solution to accommodate their clientele looking for online moving and storage supplies.
Search engine optimization (SEO) is one of the most powerful digital marketing strategies driving long-term results in this field, and yet Aussie Moving had no SEO on their site, either. So they did not have a method or process to optimize their online content in order to increase their website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, and Bing, that would have made those search engines show it as a top result for searches of a certain keyword. Best Option knows too well that, in order to accomplish this, search engines rank all relevant information online by order of quality and relevance.
In addition, there was no conversion set up on their site for Google Analytics, making them unable to track the traffic that was visiting their website. So Aussie Moving could not make very important decisions wisely based on this valuable data because, since it was not being tracked, it was lacking.
Like many small businesses with modest budgets, Aussie Moving couldn’t afford to hire a boutique digital marketing agency that showed as a top result during their search for help for their website. So despite their dissatisfaction with their website’s design and the poor online experience they were providing their clients, they were not yet sure which web company they could afford and trust. All the boutique agencies they contacted were too expensive for a redesign, which made Aussie Moving disheartenedly feel they were doomed to be stuck with their lackluster website that was useless. They were living all this until they coincided with Best Option Co.
Best Option’s Approach = Very Positive Return On Investment
The first step in transforming Aussie Moving was the development of an in-depth website strategy to help all parties involved clearly understand the strengths, weaknesses, and opportunities of the company’s web positioning. During this process, our Best Option team identified three KEY areas the new website would have to resolve:
- Increase traffic and access to key content, such as getting Aussie Moving to rank first for the search result “commercial movers in Santa Barbara”.
- Provide ongoing news feeds in real time.
- Demonstrate real value to prospective clients by providing them an ecommerce solution for them to conveniently be able to instantly order all their miscellaneous moving and storage supplies.
Innovative Design, Features & Functions
To solidify their website’s role as a user-friendly, essential companion for Aussie Moving’s users, our Best Option team implemented several new site features. Some of these were a WordPress CMS (Content Management System) with a two-factor authentication security that facilitated Team Aussie Moving to serve updated news in real-time to their users without the worry of pesky hackers, in addition to an online shopping solution of moving and storage supplies. Best Option Co also set up a chat option to give the Aussie Moving team the ability to chat in real-time via their mobile phones with users who visit their site.
Updated Website Infrastructure
During our website strategy, our Best Option team also identified the four core user audiences the new website needed to serve: Aussie Moving’s staff, residential and commercial moving clients, as well as storage services clients. These audiences helped set the goalposts as our UI, UX, and Development teams developed the website architecture, an effort that resulted in several purpose-built innovations. Most notable of these is a unique shopping experience for moving and storage supplies – giving every client the high-quality experience they deserve from their favorite mover and storer for complete customer satisfaction.
New Content Management Solution
At the core of the Aussie Moving brand is its relationship with its clients – a strategic pillar that had to be transformed into digital trending. To accomplish this, our Best Option team developed the website on the WordPress content management platform, thus empowering Aussie Moving with the ability to easily publish useful content on demand.
Positive Impact On The Bottom Line
In our increasingly digital world, Aussie Moving now has a standout website that seamlessly facilitates the solutions to the needs of all four audiences, a viable competitor that holds its own in this computer age. Meanwhile, its thrilled clients are now enjoying more seamless and quicker moving and storage bookings, relevant content, and ordering supplies with the comfort, convenience, and ease of just a couple of clicks. With this new digital foundation solidly laid, the sky’s the limit for Aussie Moving’s future innovations and expansion – as the stage is set for a new, exciting chapter in Aussie Moving’s lucrative success story. In a matter of mere months, Best Option Co managed to get Aussie Moving ranking on the FIRST page of Google search results for keywords north of $50 per click, such as “moving in santa barbara”, “residential movers”, “premium residential movers”, “commercial movers Santa Barbara”, “movers Santa Barbara”, as well as “storage services in Santa Barbara.”
Traffic and business via Aussie Moving’s new and revamped website with its trending design has amazingly multiplied exponentially, keeping the owners so pleased all the way to the bank. The owners now also have complete control of their website and content without having to go through the ordeal of a developer, and their entire website is backed up and secure. Moves and storages are being completed much more seamlessly and quicker than ever before – to the complete satisfaction of both Aussie Moving and their clients – thanks also to the custom ecommerce supplies store that Best Option built for Aussie Moving at supplies.aussiemoving.net. All moving and storage clients can now purchase all their supplies, quickly, comfortably, and conveniently online right from Aussie; this can be anything from moving tape and boxes to mattress bags, etc. Aussie Moving has it all, for they are a very professional, established and organized moving and storage company with attention to detail and the satisfaction of the client always in mind. So now, thanks to Best Option’s exemplary work of artful website magic, Aussie Moving’s website is complete and as best as can be, and their business has been scaling flourishing more than ever. It is all relevant and intertwined, due to the digital age of technology we live in today, that makes the website of any business so vital and essential – too important a must-have – for businesses nowadays. Cheers!