Car Lovers Automotive
Better auto mechanic services through seamless digital transformation
Even when Car Lovers Automotive had its website up, the staff had no control over its content, since they couldn’t update it without first reaching out to the freelance developer whose negligence allowed their server subscription to expire.
Due to the absence of valuable keywords in their website, Car Lovers Automotive was not showing up in Google Searches, causing them to lose numerous high-paying auto repair jobs, and there was no way to manage their site’s content without the help of a developer.
Nowadays, search engine optimization or SEO is one of the most powerful digital marketing tactics driving long-term results in this domain, and yet Car Lovers Automotive had no SEO on their site, either. As a result, they had no system or process in place to optimize their online content and increase their website’s position on search engine results pages (SERPs) on sites such as Google, Yahoo, or Bing in such a way that these search engines would want to show these as a higher result when certain keywords are searched, because search engines rank in order of relevance and quality all the relevant information they identify online.
As Google Analytics was not set up with conversions, they were unable and incapable of tracking the traffic that was visiting their site. And so their business was unable to make the important decisions they would have been able to make had they not be lacking the valuable data that was not being monitored.
Car Lovers Automotive’s budget handicapped their options and ability to hire a going-rate experienced and established digital marketing agency, as happens frequently with many small startups and businesses that are poor in resources. Even though they were not at all satisfied with their horrible website and the terrible online experience it was providing their clients, they were not sure which web company they’d be able to place their bet on – let alone whether they even had enough to wager on a web company. Since the specialized agencies they contacted were too expensive for a redesign, and they did not yet know the blessing that is Best Option Co, they had honestly believed they were doomed to no other choice but to keep operating with their lackluster website the same nondescript way it was.
In addition to the lack of search engine optimization, Car Lovers Automotive virtually had no social media presence, either. They were eventually rescued though, by Best Option Co, whom they were lucky enough to learn about via word of mouth.
Best Option’s Approach = Very Positive Return On Investment
- Increase website traffic by optimizing their ranking.
- Get conversions from Google ads and Facebook by accessing key content and social media content.
- Demonstrate real value to prospective clients by providing content that effectively helps them clearly understand their vehicles’ problems.