Telemarketing Call Center
ONTO opened for business to meet the outsourcing needs of small and mid-sized businesses who couldn’t quite afford to hire receptionists and secretaries to handle all their customer needs by phone and computer, in order that excellent customer service may be rendered and their business could be allowed to run seamlessly and be successful. Since it was founded, ONTO has been serving some of the most respected and well-known international companies, as well as small businesses and trade shows for Fortune 500 companies, becoming a welcome global staple in the business world. ONTO prides itself on the attention to detail, reliability, integrity, and honesty it possesses that has helped so many businesses become hugely successful. Many businesses would never have made it without partnering with ONTO, which is why countless businesses owe their success to ONTO.
Prior to partnering with Best Option Co, ONTO was seeing a decline in partnership sales to competitors who are outsourced service providers because these were advertising very aggressively online. ONTO had a plain, old website that was lacking key features and urgently needed updating and SEO with a robust digital marketing campaign of its brand. Their staff had very limited control over the content of their company’s main website, as it could only be updated with the collaboration of the freelance developer-in-charge, who herself was never easy to reach. Google’s search engine was not showing ONTO’s website since valuable keywords were missing that would have landed them many lucrative partnerships that were instead going to their competitors.
One of the most powerful digital marketing strategies driving long-term results in this field is search engine optimization (SEO), yet on ONTO’s site there was no SEO either. Thus, there wasn’t a process or a method in place so that their online content could be optimized to increase the position of their website on search engine results pages (SERPs) on sites such as Google, Yahoo, and Bing, so that it could be shown as a top result for searches of a certain keyword on those search engines. Best Option knows too well that, in order to accomplish this, search engines rank all relevant information online by order of relevance and quality.
It is all too well known by Best Option that by order of relevance and quality is how all relevant information online is ranked by search engines in order for this to be accomplished.
Additionally, on their site no conversion was set up for Google Analytics, so the traffic visiting their website couldn’t be tracked. Since this valuable data was missing because it wasn’t being tracked, very important decisions based on it couldn’t be made by ONTO.
Just like most modest-budgeted small businesses, ONTO couldn’t afford to partner with one of the boutique digital marketing agencies that were showing up as top results during their urgent search for digital assistance for their website. So despite ONTO’s complete dissatisfaction with their current website’s design and the terrible online experience they were providing their valued clients, they remained uncertain as to which web company they could actually afford and trust.
All the boutique agencies contacted by them were too out-of-their-league expensive for a redesign, disheartening ONTO into feeling doomed of forever being stuck with such a useless, lackluster website they just hated. This is all the hell they were living until they providently coincided with Best Option Co and wisely partnered with them.
Best Option’s Approach = Very Positive Return On Investment
First, an in-depth website strategy was developed by Best Option so that all parties involved could clearly understand the opportunities, strengths, and weaknesses of ONTO’s web positioning and transform ONTO. Our Best Option team identified three KEY areas during this process that would have to be covered and resolved by the new website:
- Increase access to key content and traffic to the site, such as getting ONTO to rank first for the search result “call answering services”.
- Provide ongoing news feeds in real time.
- Demonstrate real value to prospective client partners of ONTO’s by providing them an ecommerce solution for them to conveniently be able to order and pay for services instantly right on the website.
Innovative Functions, Design and Features
To solidify their website’s role as an essential, user-friendly companion for all of ONTO’s users, several new site features were implemented by our Best Option team. Some of these were a WordPress CMS (Content Management System) replete with a two-factor authentication security that, without having to worry about destructive hackers, allows updated news to be served in real time to ONTO’s users by Team ONTO. A chat option was also set up by Best Option Co so that users who visit the site can have the ability to chat in real-time with Team ONTO right from their mobile phones.
Updated Website Infrastructure
During Team Best Option’s website strategy, we identified the three core user audiences the new website needed to serve: ONTO’s staff, ONTO’s client partners, and ONTO’s call answering and customer service customers. The goalposts were set by these audiences as the website architecture was developed by our UI, UX, and Development teams and several purpose-built innovations resulted from this effort. Most notable of these is the wonderful call answering and customer service provided by ONTO as a uniquely fabulous experience for all customers that has given every customer the high-quality experience they deserve from their favorite call answering and customer service provider, to their complete customer satisfaction.
New Content Management Solution
Clients’ relationship with the ONTO brand is at the core of it all – a strategic pillar that had to be transformed into digital trending. The platform the website was developed on by our Best Option team to accomplish this is WordPress content management, thus the ability to easily publish useful content on demand is now ONTO’s.
Positive Impact On The Bottom Line
ONTO now has a standout website in this digital era that seamlessly facilitates the solutions to the needs of all three audiences, a viable competitor that holds its own in this increasing computer age. Meanwhile, all of ONTO’s clients are thrilled because they are now enjoying services that are quicker and more seamless with the ease, comfort, and convenience of just a couple of clicks. The sky’s the limit for ONTO’s future innovations and expansion with this new digital foundation that Best Option Co has solidly laid for it. The stage is set for an exciting new chapter in ONTOs lucrative success story. In a matter of a couple of months, Best Option Co managed to get ONTO ranking on the FIRST page of Google search results for keywords north of $50 per click, such as “call answering services”, “online customer care”, “outsourced digital services”, “digital receptionist”, “nearshore outsourcing”, as well as “outsourced call answering services.”
Business and traffic via ONTO’s new and revamped, easy-to-use website with its trendy design has exponentially multiplied impressively, and the owners are so pleased all the way to the bank. The owners also now have complete control of their website and content, instead of just partial control, without having to go through the ordeal of locating and summoning its developer. Their entire website is fully backed up and secure. All maneuvers and transactions are being completed much more seamlessly and quicker than ever before – to the complete satisfaction of both ONTO, their clients and customers. ONTO has it all, for they are a very professional, established and organized global call center outsourcing enterprise with attention to detail and the satisfaction of the client always in mind. So now, thanks to Best Option’s exemplary work of artful website magic, ONTO’s website is complete and as best as can be, and their business has been flourishing and scaling more than ever. It is all relevant and intertwined, due to the digital age of technology in the cyber universe we live in today, that makes the website of any business so vital and essential – too important a must-have – for businesses nowadays. You need it to make it and it breaks you if you don’t have it.