Respect The Braider
INDUSTRY
Hair Salon
Respect the Braider opened in the Lower East Side of Manhattan, New York, to serve the trendy residents of this dynamic neighborhood with fresh, crisp, and smooth braids. Respect the Braider focuses on delivering individualized braiding services with complete client satisfaction at its best always in mind. Respect the Braider was founded by Ashley Emily and she strives to be available for her portfolio of special clients to do everything that personally caters to their braiding tastes and expectations. Since the inception of Respect the Braider, it has grown into a staple in the Lower East Side, and they have served some of the most dynamic and elite individuals, from online startup entrepreneurs to some of the biggest celebrities in New York and the continental US.
The Constraints
Prior to meeting Best Option Co, Respect the Braider had no website. As a result, they were mainly depending on word-of-mouth appointments.
Respect the Braider’s budget limited their ability to hire an experienced and established digital marketing agency, as happens with many small businesses and startups.
Respect the Braider also lacked the experience to even discern a competent web agency. Lucky for them, though, one of their celebrity clients recommended Best Option Co to them.
Best Option’s Approach = Very Positive Return On Investment
Best Option Co immediately realized that the first step in creating a dynamic website for Respect the Braider was the development of an in-depth website strategy that helped all parties understand the strengths, weaknesses, and opportunities involved. During this process, Best Option Co’s team identified three key areas the new website would have to satisfy:
- Demonstrate real value to prospective clients by providing content that would effectively help them clearly understand the type of braiding or style they wanted to have done.
- Optimize their ranking to increase website traffic
- Access to key content and social media content, such as getting conversions from Facebook and Google ads.
Innovative Design, Features & Functions
To solidify their website’s role as a user-friendly go-to for Respect the Braider users, our Best Option team implemented multiple site features. Some of these were a WordPress Content Management System, which allowed them to serve users by updating news in real-time, plus a Style-Seat appointment-booking button so its users could, quickly and easily, set an appointment in real time. Finally, we set up analytics to track the progress of SEO, Google, and Facebook Ads.
Updated Website Infrastructure
During our website strategy, our Best Option team identified three core user segments their new website needed to serve: Respect the Braider’s staff, their prospective clients, as well as their loyal clients. These audiences helped set the goalposts as our UI, UX, and Development teams created the website’s architecture, an effort that resulted in several purpose-built innovations. Most notable of these was installing a lead-generating marketing machine by integrating the Google Ads conversion tracking code in web form to capture lead data, which subsequently lets Google know which users to turn into clients for Respect the Braider.
New Content Management Solution
At the core of the Respect the Braider brand is its relationship with its clients – a strategic pillar that had to translate into the digital realm. To achieve this, our Best Option team developed the website on the WordPress content management platform, thus giving Respect the Braider the easy ability to publish catchy, appealing content on demand, at their leisure, while providing much better customer service as well.
Positive Impact On The Bottom Line
In today’s increasingly digital world, Respect the Braider now has an outstanding website that stands firm and is a viable competitor in our time. Meanwhile, its clients are enjoying faster service, relevant content, and booking appointments with the ease of a few quick clicks. With this new digital foundation laid out and permanently established, there’s virtually no limit for future innovation and expansion – setting the stage for a new and most exciting chapter in Respect the Braider’s success story. In addition to creating a lead generation machine for Respect the Braider, Best Option Co gave them a Social Media omnipresence. We curated their Facebook, Instagram, and Google My Business profiles, which led to an increase in excess of 37% in business.
