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What is Best Option About?

We're Focused on Boosting Your Profits — Not Your Payroll

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The Story Behind Best Option

At Best Option, we understand how challenging it can be for small businesses to find cost-effective funding and tech solutions. Our journey began in 2017 when our founder, Mike Rodriguez, launched Best Option to provide funding referral services for businesses generating as little as $5,000 per month.

Mike Rodriguez – Founder, Best Option
Mike’s passion for supporting entrepreneurs stemmed from his own experience. In the fall of 2016, he was renting a WeWork location by Grand Central station in New York, NY to launch his tech startup, Liquidela.
Grand Central Station, New York
Grand Central Station, New York – Credit ChatGPT
Mike needed a pitch deck for an investor meeting to raise funds. Despite having all the content ready, he struggled to find an affordable way to create it. When he reached out to his best friend from 4th grade—a tech professional—for help with a simple 16-page PowerPoint presentation, he was shocked by the $5,000 price tag, especially since he had already prepared the content. The challenges didn’t end there. When Mike looked into building a website for Liquidela, he received quotes as high as $30,000 for a basic website, with additional offers of $5,000 per month for simple blog posts. Realizing that quality digital services shouldn’t come at such a steep cost, Mike knew he wasn’t alone—many small business owners faced similar hurdles when trying to get affordable, high-quality digital solutions.
In 2018, Mike travelled to India to open an office and expanded Best Option’s mission to not only offer funding referral services but to also include digital services. The goal was clear: provide small businesses with affordable, high-quality tech solutions without the hefty price tags. Since then, Best Option has been committed to helping entrepreneurs thrive by offering both funding support and digital innovation. Today, Best Option leads the way in bringing innovative, cutting-edge AI technology to small businesses.
That’s how Best Option was born—a relentless force dedicated to empowering small businesses with innovative, affordable AI technology that boosts profits not payroll.

Empowering Small Businesses

Since 2017, Best Option has empowered a diverse range of businesses with affordable, high-quality tech solutions. From moving companies and startups to restaurants, law firms, and financial advisors, we’ve helped business owners across industries thrive and boost profits—without inflating their payroll. Our clients include innovators, amusement parks, auto repair shops, flooring companies, commercial building managers, software consultants, recruiting firms, executive coaches, construction companies, nonprofits, funding companies, collection agencies, and compliance companies.

Best Option’s Milestone Timeline

2017
Launch
Launch of Funding Referral Services

In April 2017, Best Option introduced funding referral services tailored for small businesses, helping them access financial support through strategic partnerships.

2018
Growth
Expansion to Digital Production Services

In April 2018, Best Option opened an office in India, providing small businesses with affordable digital production services, including website and content creation.

October 2018
Thrilling Innovation
Amusement Park Industry Integration

Best Option entered the amusement park industry, offering e-commerce solutions to streamline ticket sales and manage member passes.

2019
Breaking New Ground
Moving Industry

In September 2019, Best Option expanded its services to the moving industry by implementing booking systems and offering Google AdWords services to enhance customer acquisition.

2020
Wellness Meets Technology
Medical Spa Industry Integration

In January 2020, Best Option began providing booking solutions for medical spas, helping these businesses streamline client scheduling and enhance service management.

2022
Powering Finance
Custom Software for Funding Industry

Best Option began offering custom software development for funding applications, helping financial service providers streamline processes and manage client data efficiently.

2023
Milestone Achieved
Surpassing 100 Successful Projects

Completed over 100 successful projects by 2023.

2024
AI for Small Business
AI Integration for Small Businesses

At the end of 2024, Best Option launched agentic AI implementation services, empowering small businesses to leverage AI for automation and customer engagement.

2025
SOC 2 Compliance with Drata
Strategic Partnerships

Best Option collaborated with Drata to achieve SOC 2 compliance, ensuring high standards of data security and privacy.

Our Approach

Helping Your Business Succeed

At Best Option, we believe small businesses should have access to the same smart tech that big companies use—without spending a fortune. Here’s how we make that happen:

We Listen First

We take the time to understand your business challenges and goals. This helps us create solutions that fit your specific needs.

We Use Smart Tech

We bring in advanced tools and AI to make your work easier, help you connect with customers, and boost your profits.

We Focus on Value

Our solutions get results without breaking the bank. We’re here to help your business grow without putting too much strain on your budget.

By mixing personal support with the latest technology, Best Option helps small businesses work smarter and achieve more.

Start Boosting Your Profits Today

Small business owners choose Best Option because we make powerful tech solutions accessible without breaking the bank. Here’s why we’re the right fit:

Affordable Innovation

We deliver cutting-edge AI and digital solutions that rival big corporations—at a price small businesses can actually afford.

Personalized Approach

We don’t believe in one-size-fits-all. Our team takes the time to understand your specific needs and crafts custom solutions to help you succeed.

Real
Results

We focus on boosting your profits, not your expenses. Our tech solutions are designed to make your operations smoother, your customer interactions stronger, and your bottom line healthier.

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